Cookie stuffing: How we are part of a fraud of millions of dollars
What is Cookie stuffing fraud?
Is an activity which allows actors online to defraud affiliate marketing programs by causing themselves to receive credit for purchases made by web users (for this case users who made an online purchase in Amazon, Walmart, eBay or any other Online Store), even if the affiliate marketer didn’t actively perform any marketing for the affiliate program. It occurs when a fraudulent publisher, tricks a web user’s browser into visiting an Online Store, that the web user didn’t intent to visit. This links causes to the Online Store to record that the publisher generated the “sale” and gives the fraudulent publisher credit for any purchases the web user might make.